A Sneak Peek into Super Bowl 2024's Most Anticipated Commercials

Introduction

As the Super Bowl 2024 approaches, the buzz around the commercials set to premiere during the event is reaching fever pitch. For filmmakers and those intrigued by the art of film, these commercials offer a unique insight into storytelling, creativity, and the latest trends in advertising. This year's lineup of teasers promises an eclectic mix of humor, emotion, innovation, and star power. Let's dive into 10 standout Super Bowl commercials that have released teasers and are scheduled to premiere, providing some commentary on each to whet your appetite for what's to come.

The Art of Teasing: A Filmmaker’s Perspective

Teasers for Super Bowl commercials are a masterclass in anticipation. They serve not just as a promotional tool but as a unique genre of filmmaking. Each teaser is crafted to captivate, create buzz, and maintain suspense, all while leaving audiences wanting more. This year, brands have outdone themselves, offering a glimpse into their storytelling approach, visual style, and the creative use of celebrity endorsements.

1. Google - "Javier in Frame"

Google's offering, "Javier in Frame," directed by blind filmmaker Adam Morse, is a poignant reminder of the power of technology to capture life's most meaningful moments. It's a narrative that speaks volumes about accessibility, showcasing Google's AI-powered Guided Frame feature. This commercial is a testament to inclusivity and the emotional impact of storytelling through technology.

2. Hellmann’s Mayonnaise - "Mayo Cat"

Featuring Kate McKinnon and Pete Davidson, "Mayo Cat" infuses humor into the mundane task of livening up leftovers. It's a clever use of celebrity star power to elevate everyday products into something memorable and engaging. The talking cat concept adds a surreal twist that filmmakers can appreciate for its creativity and execution.

3. Kawasaki - "Mullets"

WWE legend Steve Austin's appearance in Kawasaki’s first-ever Super Bowl ad, rocking a mullet and riding through the wilderness, is a nostalgic throwback with a modern twist. The ad's blending of nature with pop culture, featuring animals sporting mullets, showcases how humor and visuals can be intertwined to create a memorable commercial.

4. Kia America - "Perfect 10"

Directed by John Hillcoat, "Perfect 10" is a heartwarming story of a young figure skater performing for her grandfather. It’s a narrative that beautifully captures the emotional depth and connection that can be achieved within the brief format of a commercial. The stunning visuals and poignant storyline demonstrate the power of visual storytelling to evoke deep emotions.

5. Lindt - "Life is a Ball"

Lindt's first Super Bowl foray, "Life is a Ball," is an elegant journey into indulgence, with Kylie Kelce leading the narrative. Set to Perry Como's "Round and Round" and directed by Michael Gracey, the ad exudes a cinematic quality, blending luxury with storytelling that filmmakers can draw inspiration from.

6. M&M’s - "The M&M’s Almost Champions Ring of Comfort"

This commercial cleverly plays on the concept of "almost winning," featuring Scarlett Johansson and NFL legends. It's an interesting study in narrative framing, turning the idea of consolation into a celebratory moment. The storytelling approach here is both humorous and heartwarming, showcasing the brand's knack for engaging narratives.

7. Michelob Ultra

Michelob Ultra's teasers, featuring Lionel Messi and Jason Sudeikis, hint at a story of sports, leisure, and camaraderie. These spots demonstrate how to create anticipation and narrative interest without revealing too much, a skill every filmmaker appreciates.

8. Miller Lite - "Running of the Beer Ads"

"Running of the Beer Ads" is an interactive campaign that turns consumers into part of the ad. This concept of interactivity and audience engagement is something filmmakers can explore in their projects, showcasing the evolving landscape of storytelling where the audience becomes an active participant.

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9. Mountain Dew Baja Blast

Featuring Aubrey Plaza and Nick Offerman, this ad brings together humor and nostalgia, marking the return of a fan-favorite beverage. It's a playful reminder of the importance of tone and casting in creating an effective and memorable commercial narrative.

10. Doritos - "Where Did Dinamita Go?"

Jenna Ortega's concern over the lack of Doritos' Dinamitas offers a glimpse into the brand's approach to engaging with its audience through relatable scenarios and high-profile talent. It's a study in how to maintain brand identity while innovating within the commercial space.

Reflecting on the Craft

These teasers not only serve as a precursor to one of the biggest advertising stages in the world but also as inspiration for filmmakers and creatives. They remind us of the power of a well-told story, the impact of visual aesthetics, and the importance of engaging an audience within a limited timeframe. Each commercial, with its unique approach and creative execution, offers valuable lessons in filmmaking and storytelling.

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Looking to elevate your filmmaking?

Frame Set offers a wealth of inspiration. Dive into our extensive collection of commercials, music videos, movies, and more. Start your journey with Frame Set today and see where it takes your creative vision.