Summer 2026 Commercial Trends
What commercial filmmakers referenced more of on Frame Set this summer: the spots, searches, brands, directors, cinematographers and production companies that rose from spring to summer.
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What is Frame Set?
Frame Set is a visual reference search for filmmakers to find Frames and Motions from real commercials, films and music videos, then save them to Sets and build Treatments. This report shares what commercial filmmakers searched for and opened this summer compared with spring.
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The commercials on the rise
The spots with the biggest jump in people opening them on Frame Set from spring to summer. Hover a card to step through its Frames.
Searches on the rise
The search terms that grew the most from spring to summer. Christmas tops the list in the middle of summer, as teams start prepping holiday work months ahead. Tap one to run it on Frame Set.
The brands filmmakers studied
The ten most-referenced brands and how interest in each moved from spring to summer.
Most searched commercials by term
The terms commercial filmmakers came back to most this summer. Everyday places lead the list.
Commercial directors on the rise
The directors people clicked through to from commercials, ranked by growth from spring to summer.
Cinematographers on the rise
The commercial cinematographers whose work people opened more of this summer.
Production companies on the rise
The production companies people looked up more this summer.
Find your own trends on Frame Set