Matt Turner's color styling for ASAP Rocky's LSD

Case studies
November 1, 2023
5 min read
A still from ASAP Rocky's LSD music video, color by Matt Turner.
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ASAP Rocky's song LSD has become a significant part of his musical repertoire, showcasing his unique style and artistic vision. Released as the third single from his second studio album, At. Long. Last. ASAP, LSD quickly gained attention for its captivating visuals and experimental sound.

A still from ASAP Rocky's LSD, directed by Dexter Navy.
Psychedelic imagery from the LSD music video.
01 · Elevating the visual experience

Matt Turner: elevating the visual experience

The music video for LSD, directed by Dexter Navy, seamlessly merges psychedelic imagery with mesmerizing visuals that perfectly complement the dreamy and introspective nature of the track. One of the key contributors to the video's visual impact is Matt Turner, the Creative Director of Colour at Absolute Colour. Collaborating with artists like ASAP Rocky requires not only technical proficiency but also a deep understanding of their artistic vision. Matt Turner's contributions to the video exemplify his ability to translate creative concepts into visually striking realities. His work showcases the power of color in enhancing storytelling and creating a cohesive visual experience. As the Creative Director of Colour at Absolute Colour, Matt Turner has established himself as a sought-after professional in the field of visual arts. To learn more about Matt Turner's work, visit Absolute Post.

A still from ASAP Rocky's LSD, directed by Dexter Navy.
Color doing the storytelling.
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02 · The fusion of music and visual artistry

The fusion of music and visual artistry

In conclusion, ASAP Rocky's song LSD and its accompanying music video have left a lasting impact on audiences worldwide. The visual style brought to the piece by Matt Turner, the music video colorist, played a significant role in enhancing the overall aesthetic and artistic vision of the project. Through his expertise in color and creative vision, Matt Turner contributed to creating the vibrant and captivating visuals that have become synonymous with ASAP Rocky's artistic identity. His work exemplifies the importance of skilled colorists in elevating artistic expressions and bringing them to life.

A still from ASAP Rocky's LSD, directed by Dexter Navy.
A vibrant, lasting visual identity.
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